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~ Honda Jazz Bertenaga Listrik

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~ Honda Jazz Bertenaga Listrik

Honda Jazz Bertenaga Listrik

Los Angeles, KompasOtomotif - Honda Motor Company memberikan insentif berupa potongan harga yang dialihkan untuk pembayaran asuransi bagian setiap pembelian Jazz listrik di Los Angeles, Amerika Serikat (AS). Taktik ini untuk mempertahankan harga mobil listrik tetap kompetitif di mata konsumen.

"Langkah ini menjadi alat pemasaran yang cukup menarik," komentar Rebecca Lindland, analis dari IHS Automotive yang dilansir Los Angeles Times (28/6/2012).

Eksekutif Honda menyatakan, dengan menanggung biaya asuransi membuat pemasaran Jazz listrik di AS lebih efektif. Honda khawatir, konsumen bakal berfikir berulang kali, takut kalau perusahaan asuransi tidak akan menanggung kerusakkan pada mobil yang populasinya masih segelintir.

Untuk tahap awal, Honda memang belum mau menjual Jazz listrik. Tapi baru mau menyewakan 1.100 unit pada masyarakat umum, mulai Juli 2012. Biaya yang dibutuhkan cuma iuran 389 dollar atau Rp3,6 juta per bulan (di luar pajak) tanpa uang pangkal. Kontrak sewa juga termasuk perawatan berjangka, bantuan darurat di jalan, termasuk asuransi tabrakan. Namun, penyewa Fit wajib membayar biaya wajib asuransi 100.000 dollar AS setiap kejadian atau 300.000 dollar AS untuk tanggungan "all risk", karena tidak termasuk dalam tanggungan dari Honda.

Honda berharap bisa meningkatkan penjualan mobil listrik yang masih kecil jumlahnya. Dengan menambah model baru, membuat konsumen lebih banyak pilihan dan lebih kompetitif karena diproduksi dalam jumlah massal. Jazz listrik bisa menempuh perjalanan 82 mil (132 km) dalam sekali charge, jauh di atas Nisan Leaf yang hanya 73 mil (117,4 km) dan Ford Focus 76 mil (122,3 km).

Masuknya Jazz listrik ke AS, mengikuti jejak Nissan Motor Company dengan Leaf yang mulai dipasarkan sejak akhir 2010. Namun, kini penjualan mobil itu makin melandai karena rentang harga yang terpaut jauh dari kendaraan bermesin konvensional. Belum lagi, konsumen diwajibkan membeli peralatan pengisian tenaga baterai (charger) di rumahnya masing-masing, makin membebani biaya.

"Setiap mobil listrik generasi baru akan lebih baik dan lebih baik lagi. Teknologi terus berkembang, termasuk jarak tempuh akan terus bertambah," beber Thilo Koslowski, anais otomotif dari Gartner Inccorporated.

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