Alpen Steel | Renewable Energy

Cool Earth Solar CEO to Speak at 22nd Annual NREL Industry Growth Forum

Rob Lamkin Will Discuss Utility-Scale Concentrated Photovoltaic Technology and
Market Opportunity
LIVERMORE, Calif.--(Business Wire)--
Cool Earth Solar, a utility-scale solar company that provides clean energy at
prices competitive with traditional fossil fuels, today announced that CEO Rob
Lamkin has been selected to speak as part of the Clean Energy Entrepreneurs
pitch at the National Renewable Energy Laboratory (NREL) Industry Growth Forum
in Denver, Colorado, November 3-5, 2009. After a competitive review of 285
applications, Cool Earth Solar was one of only 34 companies selected to present
at this year`s event.

Who: Rob Lamkin, CEO of Cool Earth Solar

What: Clean Energy Entrepreneur pitch

Where: Grand Denver Hyatt, 1750 Welton Street, Denver, Colo. 80202

When: Wednesday, November 4, 2009, 10:00 a.m.-12:00 p.m. PT

Lamkin`s discussion will provide a thought-provoking assessment of the future of
solar energy. He will identify key hurdles that must be overcome for solar to
reach its potential as an economically viable energy resource that can largely
displace fossil fuels as the primary global energy source.

Cool Earth Solar has created a breakthrough concentrated photovoltaic (CPV)
technology that massively scales to meet the world's power demands at prices
competitive with traditional fossil fuels. Unlike most solar systems that
require large amounts of heavy, expensive materials, Cool Earth Solar`s inflated
CPV technology is primarily made of ordinary thin-film plastic and air. When
inflated, Cool Earth Solar`s concentrator naturally forms a shape that focuses
sunlight onto a PV cell and magnifies it by up to 400 times. This design
generates the same amount of electricity as traditional flat-panel PV systems
while using up to 300 to 400 times less solar cell material.

About NREL and the Industry Growth Forum

NREL is the U.S. Department of Energy`s primary national laboratory for
renewable energy and energy efficiency research and development. NREL is
operated for the DOE by the Alliance for Sustainable Energy, LLC.

NREL pioneered its Industry Growth Forum in 1995 and today it is one of the
nation`s premier clean energy investment forums. The 2009 Forum will feature 34
clean energy companies presenting business plans and growth strategies in
technologies including fuel cells, hydrogen, wind, energy efficiency,
photovoltaics, biofuels and energy storage. Its rich "educational content"
distinguishes NREL`s Growth Forums and leaves all participants, including
entrepreneurs, venture capitalists and corporate investors, with a deeper
understanding of the evolving energy market and what a business must do to
thrive. For more information, please visit http://www.cleanenergyforum.com/

About Cool Earth Solar

Cool Earth Solar develops, builds and owns solar power plants utilizing its
patented concentrated photovoltaic (CPV) technology. By radically reducing the
material cost and weight of CPV, Cool Earth Solar is creating a clean energy
solution that massively scales to meet the world's power demands at prices
competitive with traditional fossil fuels. To learn more about its unique
technology, please visit www.coolearthsolar.com.

Schwartz Communications, Inc.


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